Do business with purpose.

Business coaching for sustainable growth.

Apply Now


your destination.


on critical actions.


your mission.

Too many business owners are stuck putting out the latest fire.



You were made for more.

I’m Laura

I get it. As a small business owner I understand how challenging running a business can be. There are so many things to manage that we can forget the reason we got into business in the first place.

I believe when we invest in clarifying and focusing on why we are in business, the rest falls into place.

I’ve had the honor of helping dozens of entrepreneurs grow their businesses. From manufacturers to artists to doctors my customers have one thing in common — a desire to improve the lives of others.

Laura made the whole StoryBrand process easy and clear. I thought I had enough information through the Building a StoryBrand book, but Laura helped me to realize that I could make my messaging even more specific. I’m now proud of my website and can’t wait to use these practices in other projects.

Ramona Rice

Owner, Spapreneur

I’ve been an entrepreneur for 18+ years, and I realized I needed help gaining clarity! I attended the StoryBrand two-day workshop, which was effective, but the best part for me was my cohort. We were led by Laura Phaladi. She was an amazing resource in helping us create BrandScripts. She not only encouraged our mental stretch but she inspired comradery within our group. Because of Laura, I was able to exit the workshop with a valuable community of professionals. Laura is an amazing Storybrand guide.

Dr. Marnita Sandifer

Owner, Spa Cafe International

We have been really blessed to have Laura as part of our team and the innovation, vision and drive she brought was amazing.

Hugo Naude

Owner, Mega Pave

The most actionable business training

through Business Made Simple University

Coaching for effective implementation

You’ll be unstoppable.